I'm Madeline: an expert freelance copywriter who has a knack for creating blogs, website copy, landing pages, and more! Don't have time to create content? Let me help!
Case Study: Crescent Remodel & Addition
Having a family of five, creating a home that perfectly balances functionality and comfort is a top priority. To do this, our team, guided by our Lead Carpenter Dave Jaspan, embarked on a full first-floor renovation of the kitchen, family room, mud room, and bathroom for the Givnish family.
BLOG: The Ultimate Blogging Playbook: How to Win at Content Marketing in 2025
Discover strategies to dominate content marketing in 2025 with The Ultimate Blogging Playbook. This guide covers everything you need to create impactful, high-performing blogs.
BLOG: The Lowcountry Lifestyle: Outdoor Adventures in Charleston
Voted # 1 Top City in the U.S. by Travel + Leisure, it’s no secret that Charleston, South Carolina, has some of the most stunning landscapes.
BLOG: What Is My Communication Style? Understanding the 4 Types
Navigating the path of a business leader means encountering a tapestry of diverse personalities, both within your organization and beyond. Discover how you can gain a deeper grasp of communication styles and enhance your leadership journey.
NEWS: Platinum Award in the 2023 Dining Competition
Delighted to have teamed up with Owner & Principal, LuAnn Thoma-Holec, to bring you this feature. Discover the inspiration behind Landing Alexandria's 2023 Platinum Award win in the Dining Competition, as showcased in the Environments for Aging magazine.
BLOG: How to Have a Performance Conversation With an Employee
Did you know that 47% of millennials started looking for a different job after receiving a performance review? That is why it’s crucial to get your performance conversation right the first time around. Learn more in this article!
BLOG: Lead Generation For Financial Advisors: A 2023 Digital Marketing Guide
Ghost-written for KeyWave Digital, this article uncovers the various reasons why SEO and in-person seminars are the way to go for lead generation in 2023.
EMAIL: Interior Design Monthly Newsletter
As the Interim Content Manager for Thoma-Holec Design, I had the pleasure of drafting, designing, and sending out the monthly email newsletter for May 2023.
It contains exciting updates, awards, upcoming projects, and more! Check it out here.
GUIDE (WRITTEN CONTENT-ONLY): The ULTIMATE Checklist for ACCESSIBILE LINKS
One overlooked facet of accessibility in the design world is having accessible links. In this whitepaper, I partnered with Natalie from NMR Designs to create a quick reference guide for businesses that are looking to make their website (or designs) more accessible to their audiences through accessible links.
GUIDE (WRITTEN CONTENT-ONLY): Your Fast Track Guide to Social Media Accessibility
Partnering with NMR Designs, we created the fast-track guide to social media accessibility to help clients in their journey toward a more accessible future. From Pinterest to Instagram and Facebook, this guide dives into each platform to give you the best insights on how to post to social media with accessibility in mind.
BLOG: The Role of Color in Senior Living Design
Whether it's fostering a warm and inviting atmosphere or designing a sanctuary for relaxation, the influence of color is truly remarkable. This article dives into the realm of interior design, focusing specifically on color psychology and the impact it has on senior residents.
BLOG: From Bland to Bold: Social Media Tips for SaaS Marketing Teams
In this article, we discuss the top social media tips for business in the SaaS industry. From showing up consistently to re-purposing content, this blog discusses it all.
CHECKLIST (Copy & Design): Pre-Launch Website Checklist for Insurance Agents
Working alongside KeyWave Digital, I had a vital role in both the design and content of this offer. I worked closely with the owner of the agency to ensure that each element of the checklist was carefully crafted to help insurance agents launch a successful website that stands out in a highly competitive industry. My contributions included developing clear and concise copy, creating a visually appealing layout, selecting the right typography, and using relevant graphics to make the checklist more engaging.
BLOG: Gated vs Ungated Content: What Are the Pros and Cons?
Collaborating with LAIRE's Content Editorial Manager, I had the pleasure of ghostwriting a blog that explores the benefits of gated vs. ungated content.
In this blog, we dive deep into the topic and examine the advantages of each approach, helping you determine which one is right for your business.
LINKEDIN POST: Podcast Thought-Leadership
As I was expanding my professional network, I connected with David Elred, the owner of a marketing and podcast agency. David expressed his need for help in creating compelling LinkedIn posts that would captivate his audience and that's just what we did.
Being passionate about content creation, I jumped at the opportunity to assist him in monthly social media posts via LinkedIn.