Madeline Toy

Navigating the path of a business leader means encountering a tapestry of diverse personalities, both within your organization and beyond. Discover how you can gain a deeper grasp of communication styles and enhance your leadership journey.

Delighted to have teamed up with Owner & Principal, LuAnn Thoma-Holec, to bring you this feature. Discover the inspiration behind Landing Alexandria's 2023 Platinum Award win in the Dining Competition, as showcased in the Environments for Aging magazine.

Did you know that 47% of millennials started looking for a different job after receiving a performance review? That is why it’s crucial to get your performance conversation right the first time around. Learn more in this article!

Ghost-written for KeyWave Digital, this article uncovers the various reasons why SEO and in-person seminars are the way to go for lead generation in 2023.

As the Interim Content Manager for Thoma-Holec Design, I had the pleasure of drafting, designing, and sending out the monthly email newsletter for May 2023.

It contains exciting updates, awards, upcoming projects, and more! Check it out here.

One overlooked facet of accessibility in the design world is having accessible links. In this whitepaper, I partnered with Natalie from NMR Designs to create a quick reference guide for businesses that are looking to make their website (or designs) more accessible to their audiences through accessible links.

Partnering with NMR Designs, we created the fast-track guide to social media accessibility to help clients in their journey toward a more accessible future. From Pinterest to Instagram and Facebook, this guide dives into each platform to give you the best insights on how to post to social media with accessibility in mind.

Whether it's fostering a warm and inviting atmosphere or designing a sanctuary for relaxation, the influence of color is truly remarkable. This article dives into the realm of interior design, focusing specifically on color psychology and the impact it has on senior residents.

In this article, we discuss the top social media tips for business in the SaaS industry. From showing up consistently to re-purposing content, this blog discusses it all.

Working alongside KeyWave Digital, I had a vital role in both the design and content of this offer. I worked closely with the owner of the agency to ensure that each element of the checklist was carefully crafted to help insurance agents launch a successful website that stands out in a highly competitive industry. My contributions included developing clear and concise copy, creating a visually appealing layout, selecting the right typography, and using relevant graphics to make the checklist more engaging.

Collaborating with LAIRE's Content Editorial Manager, I had the pleasure of ghostwriting a blog that explores the benefits of gated vs. ungated content.

In this blog, we dive deep into the topic and examine the advantages of each approach, helping you determine which one is right for your business.

As I was expanding my professional network, I connected with David Elred, the owner of a marketing and podcast agency. David expressed his need for help in creating compelling LinkedIn posts that would captivate his audience and that's just what we did.

Being passionate about content creation, I jumped at the opportunity to assist him in monthly social media posts via LinkedIn.

NMR Designs recognized the importance of inclusivity in design and approached me with a project to develop accessibility guides for their clients.

Our main focus was to create a comprehensive guide on image accessibility, catering to users with screen readers, keyboard navigation, and other assistive technologies.

This post was crafted with LAIRE Digital's audience in mind and covers everything you need to know about vanity metrics: what they are, examples of commonly used ones, why they can be misleading, and how to strike a balance between tracking them and more meaningful metrics. Keep reading to boost your digital marketing know-how.

I worked with Karlsson Global Solutions (KGS) to craft their #websitecontent for their new website. KGS is a leading provider of Salesforce-Conga and AppExchange solutions that help businesses automate and optimize their processes. My goal was to craft copy that would effectively communicate KGS's expertise and unique value proposition to their target audience.